Influencer Outreach Templates

Subject: Invitation to Review [Product Name] for Your [Platform] Audience Hi [Influencer Name], I hope this message finds you well! My name is [Your Name] from [Your Company], and I've been following your content on [Platform] for some time now. Your [specific content type] about [relevant topic] really resonates with me, especially [mention specific content piece you enjoyed]. I'm reaching out because we've just launched [Product Name], a [brief product description], and I believe it would be a perfect fit for your audience who are interested in [relevant interest]. We'd love to send you a complimentary [Product Name] for you to try and potentially review if you feel it would be valuable to your followers. There's no obligation to post a positive review – we value your authentic opinion. Key features of [Product Name]: • [Feature 1] • [Feature 2] • [Feature 3] Would you be interested in receiving our product? If so, I'd be happy to provide more details and arrange shipping. Looking forward to your response! Best regards, [Your Name] [Your Position] [Your Company] [Contact Information]

Subject: Paid Partnership Opportunity with [Your Brand] for [Campaign Name] Hi [Influencer Name], I hope you're having a great week! I'm [Your Name], the [Your Position] at [Your Company]. I've been following your content on [Platform] and am particularly impressed with your [specific content type/style] and how you engage with your audience about [relevant topics]. Your authentic approach to [specific aspect] aligns perfectly with our brand values. We're currently planning our [Campaign Name] campaign and believe you would be an excellent partner to help us reach our target audience of [target demographic]. Here's what we're proposing: Campaign details: • Timeline: [Start date] to [End date] • Product/Service: [Brief description] • Key messaging: [Main points to communicate] Deliverables we're looking for: • [Deliverable 1, e.g., 1 Instagram feed post] • [Deliverable 2, e.g., 2 Instagram stories with swipe-up link] • [Deliverable 3, e.g., 1 TikTok video] Budget: [Budget range or specific amount] for the complete package If you're interested, we'd love to discuss this opportunity further and provide more details about our brand and campaign objectives. We're also open to hearing your creative ideas on how to make this partnership even more impactful. Please let me know if this aligns with your content and if you'd be interested in collaborating with us. Looking forward to your response! Best regards, [Your Name] [Your Position] [Your Company] [Contact Information]

Subject: Exclusive Invitation: Join Us at [Event Name] as Our VIP Guest Hello [Influencer Name], I hope this message finds you well! I'm [Your Name], [Your Position] at [Your Company]. I'm reaching out to extend an exclusive invitation for you to join us as a VIP guest at our upcoming [Event Name], taking place on [Date] at [Location/Platform if virtual]. About the event: [Event Name] is [brief description of what the event is about]. This [duration, e.g., one-day] event will feature [key highlights, e.g., product launches, guest speakers, activities]. Why we'd love to have you: Your content about [relevant topic] has caught our attention, and we believe your perspective and influence in the [industry/niche] space would make you a perfect guest. Your followers would likely be interested in getting a behind-the-scenes look at this exclusive event. What we're offering: • Complimentary VIP access to the event • [Any special perks, e.g., exclusive product previews, meet-and-greets with speakers] • [Transportation/accommodation arrangements if applicable] • [Any compensation if this is a paid opportunity] In return, we'd love if you could share your experience with your audience through [specific content requests, e.g., Instagram stories during the event, a recap post]. Please let me know if you're interested and available to attend. I'd be happy to provide more details about the event and discuss logistics. Looking forward to your response! Best regards, [Your Name] [Your Position] [Your Company] [Contact Information]

Subject: Invitation to Join [Your Company]'s Affiliate Program Hi [Influencer Name], I hope this message finds you well! I'm [Your Name], the [Your Position] at [Your Company]. I've been following your content on [Platform] and have been impressed with how you [specific aspect of their content you admire]. Your audience of [their audience demographic] aligns perfectly with our customer base. I'm reaching out to invite you to join our Affiliate Program for [Your Product/Service], which [brief description of what your product/service does and its benefits]. Why partner with us: • Commission rate: [X]% on every sale generated through your unique link • [Any bonuses or tiered commission structures] • [Average order value or potential earnings] • [Product benefits relevant to their audience] • [Any exclusive affiliate perks] Our current affiliates are seeing [mention success metrics, e.g., "an average of $X per month" or "conversion rates of X%"]. The process is simple: 1. We provide you with a unique affiliate link and promotional materials 2. You share the link with your audience in a way that feels authentic to your content 3. You earn commission on every purchase made through your link 4. [Payment schedule and method] If you're interested, I'd be happy to provide more details about our program and products. We can also discuss custom arrangements to ensure this partnership works best for your content style and audience. Looking forward to potentially working together! Best regards, [Your Name] [Your Position] [Your Company] [Contact Information]